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[Fwd: Alexa Study on Web Use]

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Date: Wed, 14 Feb 2001 10:56:07 -0500 (EST)
From: Gail Hodge <Gailhodge@AOL.COM>
Subject: Alexa Study on Web Use
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APOLOGIES FOR DUPLICATION DUE TO MULTIPLE POSTING.

Folks,

I received this from Gary Price at the Univ. of Washington, via the Dig-Ref
listserv.  Thought you might find this interesting and perhaps of some PR use
at some time. No surprises, but perhaps some interesting data. You may recall
that Alexa is the company originally formed by Brewster Kahl.  -- Gail

------------------------
Lead of Press Release:
"SAN FRANCISCO—February 14, 2001—A comprehensive two-year study by Alexa
Research, a leading web intelligence and traffic measurement service, has
revealed that based on their searching habits, an alarming number of Web users
are not particularly efficient at reaching their online destinations. Rather
than entering a uniform resource locator (“URL”) into the address field of
their Web browsers, millions of Internet users enter the name of the site they
want into the search box of their homepage or other search engine. The study
also found that the most popular term people search for online is “sex.”
These
findings are based on an examination of more than 42 million search pages
viewed in aggregate by users of the Alexa toolbar at ten of the Internet’s
leading portals and search engines—altavista.com, aol.com, excite.com, go.com,
google.com, goto.com, lycos.com, msn.com, netscape.com, and yahoo.com —between
March 1999 and January 2001."


Full-Text:
http://www.alexaresearch.com/clientdir/news/report.php?id=23


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