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Re: ICSTI: Adobe buys Macromedia

> >stunned the publishing community.
> 
>   What stunned me was that I have never heard of Macromedia Inc. What 
> do they do?

Creators of DreamWeaver, Flash, Shockwave, ColdFusion etc - web-centred
server, authoring and visualisation tools. Flash and Shockwave animations
are behind many of the son et lumiere pages one finds on hyperactive
commercial web sites. This may mean that Adobe want to bring more "active
content" into their PDF platform (which could have repercussions on the use
of PDF as a long-term archiving medium). Or it may be a business merger that
will keep two distinct entities, at least for some time. The cited article
speaks of the primary motivation being Adobe's failure to win over the world
with SVG (scalable vector graphics). Flash is, I believe, a vector imaging
model, but I am not aware that it is an open standard like SVG.

Brian
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