
IUCr activities
Worth shouting about!
![[IUCr exhibition booth]](https://www.iucr.org/__data/assets/image/0011/5150/Image1.gif)
was decided that the IUCr should no longer hide its light under a bushel, and a Promotion Committee was born.
The journals have a central role in advancing, promoting and sustaining quality in crystallography, and the Promotion Committee (Chair Mike Glazer) has overseen the start of a campaign to market the IUCr journals to structural science communities in biology, chemistry, materials science and physics as well as crystallography. Increased exposure at meetings will include the sponsorship of poster prizes and distribution of literature. Making ordering easy is one of the basic premises of marketing, and online order forms, bound subscription cards and advertisements are designed to increase sales. If you wish to receive a copy of the “IUCr journals 2000” leaflet, please send requests to as@iucr.org.
We hope the IUCr journal article reviews that appear in the IUCr Newsletter and our e-mail announcements will tempt you to visit the IUCr’s online journals at http://journals.iucr.org. Please take a moment right now to experience this exciting and innovative electronic service, a powerful research tool worth shouting about!
Andrea Sharpe
IUCr Promotions Officer